About Us

OUR MISSION

Our founding goal and mission with Biageli Parade is to introduce a “new niche” of Heritage-Inspired print apparel to promote diversity and inclusivity in the over saturated kids fashion industry 

OUR HERITAGE. 

With each collection, we tell stories through our heritage inspired prints from Africa and cultures around the world drawing style inspiration from what we know girls and moms value.

OUR CRAFTMANSHIP

In Biageli Parade, we’ve found our sweet spot in fusing and balancing the strong vibrant appeal of ethnic prints with the softer, demure and clean appeal of contemporary prints.           

OUR BRAND INSPIRATION

Our brand draws inspiration from the female ELEPHANT, the leader of a Parade of elephants in the most matriarchal society in the animal kingdom. For us, it represents girl power! girl leadership YET balanced with the soft and nurturing virtues the girl elephant is also known to embody.