Brand Inspiration
Our brand draws inspiration from the female ELEPHANT, the leader of Parade of elephants in the most matriarchal society in the animal kingdom. For us, it represents girl power! girl leadership YET balanced with the soft and nurturing virtues the girl elephant is also known to embody.
In Biageli Parade, you’ll find the same balance we’ve struck in fusing the strong vibrant appeal of ethnic prints with the softer, demure and clean appeal of contemporary prints.